The Edge Fitness Clubs focus on elevating the art and style for high-volume low-price fitness centers. The branding and color scheme represents the history of the chain with new design strategies to help the group dominate in new markets. The ability to achieve multiple programming aspects on a relatively modest budget is key to these projects' success. Keeping the genetic code of the brand while allowing for local and regional modifications as well as taking advantage of the buildings provided are some of the challenges overcome to help this regional chain grow nationally.
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