The project centers around elevating the art and style of high volume low price fitness centers. The branding and color scheme represent the history of the chain with new design strategies to help the group dominate in new markets. The ability to achieve multiple programing aspects on a relatively modest budget are key to these projects success. Keeping the genetic code of the brand while allowing for local and regional modifications as well as taking advantage of the buildings provided are some of the challenges overcome to help this regional chain grow nationally.
38,000 SF
Completed
